SCOPE

STRATEGY PLANNING

 CUSTOMER INSIGHTS

INDUSTRY REPORTS

GLOBAL TECH TRENDS

The Scope Phase is the initial and most crucial step in any new initiative or idea. It involves understanding the problem space, identifying user needs, gathering insights, and developing new ideas that will inform the subsequent stages of the project. This phase sets the foundation for successful digital product development.

We begin with a comprehensive exploration using strategy, research, and ethnology to understand cultural behaviors. We analyze market segments, identify customer cohorts, and develop detailed personas. By assessing competitive landscapes and global tech trends, we uncover opportunities and gain critical insights, laying a solid foundation for your project's success.

    • Understand the Problem: Gain a deep understanding of the problem to be solved.

    • Identify User Needs: Learn about the needs, behaviors, and pain points of the target users.

    • Market Analysis: Assess the market landscape and identify opportunities.

    • Stakeholder Engagement: Involve stakeholders to gather diverse perspectives and align goals.

  • User Research

    • Interviews: Conduct one-on-one interviews to gather qualitative insights.

    • Surveys: Use surveys to collect quantitative data from a larger audience.

    • Ethnographic Studies: Observe users in their natural environment to understand their behaviors and contexts.

    Market Research

    • Competitive Analysis: Analyze competitors to identify gaps and opportunities.

    • SWOT Analysis: Assess strengths, weaknesses, opportunities, and threats.

    Workshops and Co-Creation Sessions

    • Stakeholder Workshops: Engage stakeholders to gather their insights and build consensus.

    • Co-Creation Sessions: Collaborate with users and stakeholders to ideate and prioritize needs.

    Data Analysis

    • Quantitative Analysis: Analyze existing data to identify trends and patterns.

    • Qualitative Analysis: Interpret qualitative data to extract deeper insights.

    • User Personas: Develop detailed personas representing different segments of the target audience.

    • Customer Journeys: Map out customer journeys to understand user interactions and touchpoints.

    • Problem Statements: Define clear problem statements that summarize the challenges to be addressed.

    • Documentation: Document findings in detailed reports and presentations.

    • Validation: Validate insights with stakeholders and users to ensure accuracy.

    • Prioritization: Prioritize user needs and problem areas to focus on during the Sculpt phase.

    • Informed Decision-Making: Provide a solid foundation of knowledge for making informed decisions in subsequent phases.

    • Aligned Vision: Ensure all stakeholders have a shared understanding of the problem and objectives.

    • Strategic Roadmap: Develop a strategic roadmap that guides the project through the Define, Design, and Develop phases.

    • Clear Requirements: Establish clear and prioritized requirements that address the most critical user needs and business goals.